In what’s being called “a developmental shift for Ford,” the motor company has given their Millennial audience a challenge. More specifically, Ford’s challenging computer and electrical engineering students from the University of Michigan to grow it’s in-car connectivity and communications-and-entertainment system, Sync.
Ford hopes that the same twenty-something audience they are reaching out to via social networking sites like Facebook and Twitter, will bring cloud computing and social networking “to the dashboard.”
Read more about the American Journey 2.0 project and Sync development: http://www.wired.com/autopia/2009/10/ford-michigan/
Photo: Mark Fields, Ford executive VP and president of the Americas, demonstrates Sync at the Detroit auto show in 2007. Courtesy Ford