Archive: Apr 2010

  1. Supporting Young Women in the Sciences

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    Lately, women have been making a push to be more included in disciplines that were traditionally dominated by men, like engineering and technology. Two recent stories have showcased this drive.

    Mattel just announced Barbie’s 125th and 126th careers. The toy company, based in El Segundo, California, let voters choose the 125th career of the versatile doll. The winner was News Anchor Barbie, but when votes poured in from all over the world for Computer Engineer Barbie, Mattel couldn’t pass up the opportunity to use this as Barbie’s 126th career. Mattel designers worked with the Society of Women Engineers and the National Academy of Engineering to produce a doll that has a binary code design on her shirt and a laptop—pink, of course. The doll also comes with a special code that unlocks career-themed content online.

    Another step taken to promote engineering and computer careers to young females is through the Girl Scouts. The University of Maine hosted girls from various troupes to teach them about opportunities in electrical and computer engineering. Though not for a merit badge, the day allowed the girls to consider future careers in the field.

    Read more about women in engineering and technology at